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Plastic wrapping presented an environmental problem

Plastic wrapping presented an environmental problem

UK fruit jerky company Snact has impressive environmental credentials. It promotes healthy eating and reduces supermarket waste by using surplus and store-spoiled fruit that would otherwise end up in landfill. Plastic wrapping, however, presented an environmental problem.

Snact turned to the Israeli packaging design company Tipa, which also supplies carrier bags to designers Stella McCartney and Gabriela Hearst, to produce an entirely biodegradable wrapper. Made from a multi-layer film of plant-based polymers, the Snact wrapper decomposes like an orange within six months.

Tipa’s biodegradable plastic shares the same durability, sealing strength, printability, flexibility and transparency of regular plastics, but without the environmental risk. While Tipa products are more expensive than standard plastic, biodegradable wrapping has all the potential to disrupt the packaging design industry as more consumers consider the price a fair one to pay.


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