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Packaging sector is under pressure to act quickly

Packaging sector is under pressure to act quickly

China’s ban on imports of packaging waste earlier this year is also shaking up industry and recycling at local authorities, while a proposed deposit return scheme for plastic bottles from the UK government shows a willingness to legislate. With 700,000 bottles littered every day in the UK, according to the Environmental Audit Committee, there are strong grounds for action.

Then there’s the UK Plastic Pledge, which saw 42 companies sign up to a pact in April. This aims to cut plastic and eliminate unnecessary single-use packaging by 2025.

“The sector is now under immense pressure to take action fast, with retailers and manufacturers being forced to plan for plastic-free aisles, packaging take-back and much stricter end-of-life rules on products and packaging,” says David Honcoop, managing director of Clarity Environmental, a green compliance company.

The role of packaging is also changing in our lives with more home deliveries. Brand communication is increasingly done through webpages rather than packaged goods on supermarket shelves. Think Amazon’s Brown-Box.

“Customers are now choosing brands based on their philosophy than by their actual packaging. One of the significant principles brands should have is their own established code of ethics, this includes packaging design,” says Kosuke Araki, a Japanese designer who uses agar for packaging and producing tableware out of food waste.

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