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GPI produces ovenable pizza carton for M&S

GPI produces ovenable pizza carton for M&S

GPI produces ovenable pizza carton for M&S

Graphic Packaging International (GPI) has collaborated with 2 Sisters Food Group (2SFG) to launch a carton with an ovenable tray insert for Marks and Spencer’s Detroit-style Deep & Loaded pizzas.

The novel concept has been specially designed by the leading folding carton manufacturer to enable the consumer to conveniently cook a Detroit-style pizza.

The brief was to create an ovenable cartonboard tray that would achieve a crispy base and eliminate the possibility of superfluous melted cheese spilling over the edge of the pizza and into the appliance.

The resulting design allows the consumer to simply remove the artisan-look outer carton, using an easy-open tear strip, and place the pizza and cartonboard insert tray straight into the oven.

The tray design ensures a crispy base by facilitating air circulation and moisture dispersal, while the fold-up sides prevent cheese from entering the oven. The novel design also keeps the tray dry, meaning that it’s strong enough to lift the pizza out of the oven and even tolerates pizza cutting.

Lauren Hutchinson, key account manager at GPI, said: “Our collaborative development process with 2SFG has realised a final tray that is completely ovenable and can consistently deliver the perfect Detroit-style pizza. We’re extremely pleased with the end result, which offers the ultimate in convenience and reflects the takeaway experience for the consumer.”

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