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DS Smith launches customised digital printing offer for smaller e-retailers

DS Smith launches customised digital printing offer for smaller e-retailers

DS Smith launches customised digital printing offer for smaller e-retailers

DS Smith has launched a fully-customisable packaging digital printing service for smaller online retailers.

Seen as a response to the tailored online customer experience offered by larger retailers, the service is timed to help e-retailers over Black Friday weekend and then the Christmas period.

Part of DS Smith ePack, the digital printing service has an order lead time of five days – which it says is 25 days quicker than any alternative currently on the market.

Isabel Rocher, head of e-Commerce Solutions at DS Smith, said: “The latest update to our DS Smith ePack platform is aimed at providing a level playing field so that smaller e-tailers can offer the same service and level of personalisation that larger e-commerce companies can. With one of the biggest days in the retail calendar rapidly approaching, we’re committed to helping smaller retailers achieve a competitive edge against the bigger players, during Black Friday and beyond.

“Personalisation of packaging is a developing area, but one we know significantly enhances end user experience. Our bespoke printing service enables customers to produce small batches tailored for specific events or promotions, to print bespoke vouchers or coupons, or individualised messages or images on the outside of each box. The five-working-day turnaround means greater responsiveness, which is aimed at providing a great experience for their own customers. We’re very proud to be able to help companies make strides forward in this area.”


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